Packaging mistakes… and how to avoid them with FreshDeal

Packaging is the first impression your product leaves on the customer… and it might be the very thing that makes them buy from you—or walk away!
In every market, even big companies can fall into packaging mistakes that seem minor but cost them customers and sales opportunities. In this article, we reveal the 5 most critical packaging mistakes… along with practical tips and solutions from FreshDeal’s experience.

1. Overcomplicated packaging… that frustrates the customer!
The mistake: Packaging that’s hard to open or use, or requires multiple steps to access the product.
The result: An annoying experience that may stop the customer from coming back.
FreshDeal’s solution: Design packaging that’s practical, elegant, and easy to open and use.

2. Packaging that’s unfit for shipping and storage
The mistake: Packaging that can’t withstand transport or isn’t suitable for storage.
The result: Damaged products and lost customer trust.
FreshDeal’s solution: Choose materials and designs based on a full understanding of the supply and distribution chain.

3. Flashy design… that distracts the customer
The mistake: Too many colors, complex fonts, or confusing details.
The result: A brand or product message that lacks clarity.
FreshDeal’s solution: Simple, attractive designs that enhance brand recognition and make your product easy to identify.

4. Packaging that adds no value
The mistake: Overspending on materials or features that don’t improve the customer experience.
The result: Extra cost with no return.
FreshDeal’s solution: Create packaging that genuinely adds value to the product and aligns with your target audience.

5. Packaging that doesn’t tell your product’s story
The mistake: A package with no message… that says nothing about the product or the company.
The result: A soulless product that’s hard to remember.
FreshDeal’s solution: Use packaging as a storytelling tool—connect your customer to your brand.

At the end of the article… are you making any of these mistakes?
Try evaluating your product’s packaging:
•     Is it easy to open and use?
•     Can it withstand shipping and storage?
•     Does the design support brand clarity?
•     Is the cost justified and value-adding?
•     Does your packaging tell your product’s story?

If you find yourself answering “no” to more than one question… it’s time to connect with FreshDeal.